3 Important Mind-Sets Necessary to Invite a Student to Play

A sales letter is nothing more than a written, one-sided conversation. It's the spine of your business, probably one of the most important things you will ever learn.

Yes, that big.

And you need to know just three things:

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A. Do you believe that what you offer will help the person you are offering it to?

Are you a slime-ball manipulator only investing in your Self?

Or are you a dedicated teacher who believes what you do will help this person?

If you're the latter, then you naturally take on the second thingy:

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B. Are you willing to question a "maybe" or "probable" to help a person get to clear yes or no?

Your job is not to sell; it's to get them to be clear on what they want to do. Be binary.

Is it being kind to let a person avoid making a clear decision either way?

Do you care enough to be seen as rude, obnoxious and pushy - when in fact you know you are considerate, empathetic and clear?

If you're still nervous about selling, it helps to know the third thingy:

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C. Whenever a person is about to buy something, their instinct is to preserve their resources. It's biological; they can't help it.

They need you to be the advocate for their higher self. They are only there, listening to you because a part of them recognizes their need to change.

When they debate you, they are actually debating themselves. Like a voice dialogue exercise. Your job is to give a voice to their counterview.

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Get those three clear; the rest is simple. Not easy, but simple.

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