Alexander Technique Principles in Selling 1. Unity
Oct 05, 2012
Marie Françoise Le Foll, a wonderfully eccentric teacher in Paris, once remarked in a class at BodyChance: “Unity is what we have. Separation is what we add.” I loved this comment, and it has stuck with me over the years.
So when it comes to marketing and selling your services as a teacher of Alexander Technique – where are you adding separation? And one answer is obvious: you separate marketing and selling from teaching practice.
Just as a person can separate mind from body, so you can separate teaching from selling. There are distinctions – I am not denying that – but do you truly see that teaching and selling are interdependent?
When is a teacher not a teacher? When there is no student. And how does a teacher get a student? You must sell the idea of a lesson!
So without this moment of selling, there is no moment of teaching. The two are interdependent, two sides of one coin. How much attention, research and study do you give to selling as compared to teaching? Very little is my guess. And why is that?
Separation is what you add, so let’s find out what you are “adding” to the concept of selling? Get out a sheet of paper, and without pausing too much to reflect, write down all your reactions to the idea of “sales person.”
Now look at the list you created: Is this you? I bet not, but if you you assume that you must become this kind of person in order to sell, is it any wonder you are not interested in studying selling as an art?
Your first job, as an Alexander Technique teacher who wants to expand your practise, is to investigate what you are adding to the concept of selling? Question it, and ultimately discard the superfluous and delusional ideas that do not serve your aim of increasing your reach and contact with students.
Unity will come as you discard what separates.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sapien quam. Sed dapibus est id enim facilisis, at posuere turpis adipiscing. Quisque sit amet dui dui.
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.