Day Twelve - How To Make Money From Groups Part III

Suddenly my phone is screaming at me… Who is calling my business at this hour!? "Hallo, BodyChance Studio. I'm sorry, but now we are closed until—" "Please can you help me!?!" I think: shouldn't we do names first? "Who is this speaking?" "Oh I'm sorry, my name is Harry." I guess he needs to have this conversation now… "What's the problem Harry?" "I am in a lot of pain. I can't stand it." Hmm, me a pain fixer? I think not. "Have you seen a doctor?" "Yes." "So what is the diagnosis?" "There's nothing wrong with me." Well, I keep telling my Self that too. "But didn't you say you are in pain?" "Yes!" "So your doctor doesn't know why?" "Yes!!" "Have you done physical therapy?" "Yes!!!" I think: oh dear, we're getting nowhere fast. "I see." "Can you fix me?" oops! time for a disclaimer… "Harry, I am not a health professional. I am a teacher. This is education, not therapy. I don't fix people." "But I heard Alexander Technique is like a miracle cure for back pain? Didn't the British Medical Journal publish a study proving that?" They did, but I can't really claim that. "Harry, can you come to our studio?" "Please. I am ready to do ANYTHING!" I think: so I am "anything"? Hmmm. "Can I have your private therapy?" Hmm. Do I repeat my disclaimer? "Harry, I can teach you in a group session." Now we'll see if "anything" is still OK… A silence. "In a group you say?" "Yes, Harry. In a group." So Harry comes to the studio, and when I first see him walk in, it's so obvious why Harry is in pain. It's what he is believing about his spine… "Harry." "Yes?" "Describe your spine to me." "I think of it like a steel rod. I try to keep it as straight as I can." *** That’s the opening of one of my emails in the “7 Exercises to Improve Your Posture” series. We pull people in using Google Adwords, SEO, Facebook and personal invitation. Create something of your own: email communication will become the heart of your business success. Building A List Of People [NOTE: This second half of my blog is a paid area describing practical ways to implement what has been described above in a Facebook group with 47 other teachers and students. You can join anytime to be part of their discussions.] Here’s an interesting quote I came across yesterday:

But rather than invest in expensive television ads, Ready for Hillary puts all of its donations into building its email list of supporters. NYT, Nov 12th, 2013

Yep, the politicians see how incredibly important this is. Obama’s savvy technological muscle is one the key factors that helped him defeat both Hillary and Mitt. You need some of that muscle to supercharge your business. By finding a topic appealing to your niche - you attract them by your blog, flyers or Google Adwords to come onto your email list and start learning with you immediately. What keeps your niche awake at night? I asked you previously to create that list. Now you have, start putting the items in order - create a logical sequence for your emails. This is how you start building your new group teaching business - creating your email series to attract people into your new educational business, by taking them through the same content your will deliver in person for your group. You will use creating your email series to plan your group. To summarize these three posts so far, you need: 1. A niche with the capacity form a community 2. A solution that no-one else is offering 3. A payment plan that fits your market The first is a biggie. All of that is in the E-Book I created which you can access at this link (if you are logged into Facebook ATCS) The second I wrote about previously, and the third one is today’s topic! How To Write An Email Series On Your Group Teaching - Part I What keeps your niche awake at night? I asked you previously to create that list. Now you have, start putting the items in order. This sets up the logical sequence of your emails. Also consider what kind of headlines and news will attract and keep them following you? All of this is background, gathering information so you can perfect a USP, and blog titles, that will help you stand out, and attract people to your groups. For those of you keeping up with my daily posts, please put down your lists in the Facebook group. I will pick one of them and use it as a way to explain how you can fashion your email or blog series. I’ll give you the weekend to get this done, and post excepts from my comments to the Facebook group until then. Over to you… https://www.facebook.com/groups/ATCSProMembers/