How To Get Work with Businesses

I’ve trained teachers since the day I started in 1979. 

Don Burton asked me to his newly minted, revolutionary training at the East-West Centre in Old Street, London, and I joined his teaching staff. That makes it 43 years.

Then on September 26th, 2012, I started writing every day on Blogspot:

http://jeremychance.blogspot.com/2012/09/marketing-in-your-teaching-room.html

I posted over 300,000 words of distilled experience - together with an ongoing dialogue on how to be successful as a teacher - from which I am slowly crafting a book. When I started out, one of my missions was to convince Alexscovery teachers that to succeed with limited resources - both time and money - the simplist way was to niche and brand your service.

I got heat for that.

Many of my trainees shot back:

“But I don’t have a niche. I am not a musician. I haven’t any hobbies - I just love Alexander: what should I do?”

My weak answer back then was - do what teachers have always done: find a community, set up shop, stay there for years and get to know the locals. If you have a lifetime available - and don’t mind living in one place forever - this works. My alternative advice back then: find a large town (1 million +) that has never had any teachers, move there and sell “Alexander Technique” to death. That works too. 

But the real truth was that I didn’t know what to say. I felt powerless to help them.

Until now.

Before I get into that, let me recall that of the hundreds of teachers I worked with, those that niched and branded were very successful. That works too. Peter Jacobson, for example, has quietly put together the largest online training school in the world. He niched to singers, branded as Total Vocal Freedom and went about solving singers’ problems. From that, he slowly evolved land-based training. It’s still a powerful way to go, and most of my blog above is about how to do that.

However, the lovers of pure Alexander Technique languished.

Now I have a solution for them:

The corporate world, the biz world, the owners of businesses.

There is so much money splashing about from wealthy corporations that just a few random drops could secure our Profession for a century. But, of course, you’ve heard all this before and yet you see few examples of it, right?

And anyway you think - it’s too hard, it takes too long, I don’t have the resources for that. You chase an HR department for a year, only to find that your contact left her job and the new person isn’t that interested. Blam! A year’s work down the drain.

Yes, that kind of corporate work is hard, but it’s not what I mean.

I mean something less grand, more local. Hairdressers for example. Every community has its hairdressers, and not all are corporate. 

One day an ATSuccess member decided to drop by and talk with the local owner.

She suggested an after-hours workshop for the staff - paid by the boss - to show them how to cut hair without wrecking their necks. Unless you are a complete accident, they will love it. Of course they will - we know that. The boss looks good; you get clients, and eventually you’ve got a monthly gig for free rent and a guaranteed deposit in your account.

Is that hard? You could do that.

I’ll be going into this in more depth in Berlin.

https://now2022.de/events/how-to-get-work-in-businesses/