Step 17 - Lets Separate Facebook Marketing From Teaching And See How That Goes…

Here's a logical way to think - see if you can fault it? Marketing is the process of prospecting for students. You are actively trying to convince people to come to you for Alexander Technique lessons: saying and doing whatever is necessary to swing them your way. This has nothing to do with education, all to do with "persuading, selling, seducing." Teaching is the process of educating your students. You are actively wanting to assist students to understand Alexander's Discovery, and how they can apply this to their everyday life. This has nothing to do with marketing, all to do with "educating, explaining, elucidating." Sound right to you? Sure, it holds up - until you dig a little bit more under the surface and find - yet again - how language does such a fine job of dividing things that are indivisible. Think - mind and body - different things right? Wrong. (According to Alexander's universal concept of psycho-physical unity.) Think - marketing and teaching - different things right? Wrong. (According to Alexander's universal concept of psycho-physical unity.) You can not subscribe to the former, without subscribing to the latter - it's inconsistent. Of course, if I was going to make the argument that "body" is different from "mind" there are so many convincing ways that I could mount that argument. If it hadn't seemed so superficially self-evident, Alexander would not have had to labour so tirelessly trying to disabuse people of this erroneous concept. Sometimes I feel the same when it comes to my mission of unifying the concepts of marketing and teaching in the minds of Alexander Technique teachers. So many Alexander Technique teachers insist on treating marketing/selling as "different" from their teaching. I assert - that's like the mind/body split: different concepts, similar obscuration. It's dead easy to argue how teaching differs from marketing, I don't deny that. Defending separation is always easier than conveying unity. Actively ignorant thinking is a human default, and it's why there is so much suffering in this world. Next time you put energy into thinking - I don't want to know about marketing and selling, that's not Alexander Technique, I just want to teach - please give just a wee bit of thought to whether you are falling foul of the age old tendency to divide the indivisible? An by doing this, you are keeping your Self actively ignorant of a truth that is screaming to be heard. Screaming to be heard? How about only 5% of Alexander Technique teachers are actually teaching as a profession? Doesn't that statistic tell you anything? Let me put that another way to make my point: what kind of teacher is it that causes 95% of their students to leave the room? A teacher who does not know how to explain (sell) their idea to the students listening, if there are even any students (marketing) that bothered to come to the room to listen. How To Write Your Sales Letter - Part Eight [NOTE: This second half of my blog is a paid area getting more practical about my general comments above with the other teachers and students in my ATSuccess group. You can join anytime to be part of our discussions.] This last step is secret - I would not dare write about it publically. Sorry. It's the one thing no-one is willing to admit to, but it's the source of your greatest amount of success. It's bit like Alexander - so there, you don't see it. It's influence happening all the time, but no-one notices. Sorry it can be public. I can't tell you. Not now anyway. (But here's a hint: scarcity.) Get it now?

That last paragraph wouldn't work so well on ATSuccess members - Imagine you are reading that looking at the big fat lock that stops non-paying members from reading any further. Actually, I told them anyway and the smart ones will get that. Those still salivating at the lock while feeling a little hungry may not. It's a deep biological trigger - when we feel resources are lacking, we have an urgency to get them. Jeff Walker, with his Product Launch Formula, has perfected this to an art form - and made a lot of money in the process. I signed up for his course ($2,000+ and all online digital) and have been studying it for awhile. I plan to use it for our Yoga project in June - so you can all tag along with me and I'll give you it's essence without the $2,000 price tag. His model is to create a definite window when you can buy - opening date, closing date and once it is closed - that's it! No one gets in. It may be another year before the next one happens. Truly. It creates scarcity, and the scarcity is real. This only works on people who are almost hooked. They want to make the decision, but something in them is still resisting. "Oh, I can do it later. Let me talk with my Dad about it - he knows a lot." No!!! You do not want them to talk with their Dad, or their Mum or their partner or anybody else who hasn't read your sales letter and really has no idea what this thing is that you are offering. You've worked really hard to get them to this point. You have something genuine, and you have won over the person by the deeply thought out means we have explored these last few weeks: it is time to close your sale. Some people need - even want - your help in getting them over the final gulf. You do that by creating urgency, by giving them a reason to act NOW, not later. How can you do that in your Sales Letter? Let's hear your ideas… https://www.facebook.com/groups/ATCSProMembers/ NEXT: Make sure your CTA (Call To Action) is 6th Grade Proof Simple.