BodyChance Hollywood Opening Show!

Any of you (in Southern California) free next Friday August 23rd? Come to the opening of BodyChance's new Hollywood studio! We have food, a show, a demonstration and an amazing group of varied fans assembled tirelessly by Brett to usher in a new Alexander Technique business concept in America. You can register for the party at this link: http://bcla.bodychance.com/go/invitation-for-opening/ I feel like I should live stream Kate singing her "heart-breakingly gorgeous" music of Bulgaria to you, who have been faithfully following my blog. You know, more than anyone, that this started as a dream, moved to a possibility, and finally became a reality. You watched it's birth. You cheered it on. You are a big part of it too. Historically, I can not think of an Alexander Technique studio that launched as ours will do – with both a strong public and Teacher Education program, a niche-based marketing system based on years of research: to wit an entire AT business model tried, tested and evolved over 14 years in one of the toughest markets of the world – Tokyo. Those of you interested in the BodyChance business model: currently, my worst case scenario has us losing money for two years before we start to turn the corner and get profitable. And we're talking loss in 6 figures here. The reason for this is the core machine of BodyChance, it's back-end business, is Teacher Education. And that is like selling cars. You don't sell many every year, but over time there are more and more on the road. Each new enrolment goes to your bottom line for a long, long time – between 4 to 7 years guaranteed income with only a 5% chance of a default. It's a snowball gathering momentum… Yet even Teacher Education itself is unlikely to be wildly profitable – not when wages vacuum out more than 60% of your revenue. This isn't the kind of money Wall Street goes wild about, but BodyChance's Teacher Education is only a first step in a much broader vision of building a new, financially viable Alexander Technique profession in America. The revolution starts deep – with the way you teach. Over time, BodyChance will keep producing niche-orientated star teachers with the funding to stay the distance. This month's topic is all about that: what is your Service Product? My next blog for members kicks off this critical topic. What if you are not a "star" niche-based teacher, what's the vision for you? Then you watch BodyChance in Tokyo, the business incubator of our future plans. Coming up are online businesses – based on phenomenally effective content for a niche audience – and B2B (Business to Business) consultancies following the routine of the Victorinox experience. It involves creating new teaching, marketing and selling systems, and it's where I am focusing my efforts in the coming years. BodyChance in Hollywood is beginning of something much bigger. I've got about 25 years left, and I plan to use every hour I can to build a future for our work that we can all be proud of. And stage two starts on Friday 8/23 in Hollywood – come along if you can! http://bcla.bodychance.com/go/invitation-for-opening/