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Deep Thinking - Time Habits

Aug 14, 2014

Having spent 10 years at school, I got hard-wired into believing that weekends and evenings are rest times. I still have a deep-seated unconscious urge to relax on the weekend. Only problem is - I am in the a service industry, and weekends and evenings is when everyone else is available! That's one aspect of my unconscious time habits. The other, subtler influence is how I am unconsciously driven to use the time I have. My current biz mentor - Perry Marshall - is obsessed about 80/20. What's 80/20? It started off with economist Pareto's observation in 1906 "…that 80% of the land in Italy was owned by 20% of the population." In 2000 Richard Koch published the first serious biz book applying this idea more widely. It was a best seller, and has spawned an industry of 80/20 books. How does this apply to your time habits? Here's what you do. Make a list of everything that is "important" to do in your life. (If you can't make that list, why the devil are you reading this?) Now try to rate your list based on some outcome that is meaningful to you… How to love you? How to improve the world? For an AT teacher wanting to have enough to eat, pay the rent and go on holiday, "important" translates to "new paying students". Look at your list and ask: which of these activities most directly leads to attracting, engaging and enrolling new students? When I did it, I got 3 out of my list of 11 things I "must do" this weekend (there we go, working on weekends). That's 27%, but I bet if I kept expanding my list, my percentage would go down. Things like: renew my drivers license, put in my tax return, book my ticket to USA would have been added. None of them gets BodyChance more enrollments. Hey tax office - sorry, you're low on my list! (BTW My return is already 8 months late. I may get a fine of $5,000, but the new BodyChance students I attracted this year cover that easily. Let them worry, not me. AND I will do it next week. Promise.) Can you adjust your time habits or not?

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