DeepThinking - How To Sell Nothing?

A member of ATSuccess recently made a throwaway comment about our struggle to sell Alexander's practical theory: "The whole 'What is it?' thing." Don't you hate that question? Not because you don't have an answer, because you have too many answers! How do you explain what we do? It really dropped home: our core marketing dilemma. No-one knows what we are selling them. Heck - even the people teaching it are often not 100% sure what it is! Alexander's discovery is akin to Einstein's reorganisation of our world view. Even today, only a elite group of physicists and Buddhist meditators truly understand - our commonly held view of a mechanistic-cause-and-effect-Newtonian world is seriously outdated by quantum physics and the doctrine of emptiness. Buddha dropped that penny 2,500 years ago, and the physicists have just barely caught up. What hope have we? When you study Alexander's work, all you get is the absence of what you had. A little bit of nothing. Who wants to buy nothing? Not many it seems.