If You’re Going to Stay at Home Anyway...

Are you adventurous?

Then join me in a little journey on how to make your teaching work in a new niche. First, it helps to have some math to lean on…

First, a definition. In ATSuccess our most successful teachers are those who elected to markeach Alexander's Discovery into a niche. What is a Niche?

A niche is a group of people in communication together about something they love doing. Musicians, Yoginis, Martial artists, golf players – all examples of a niche. 

Choose yours, then...

The formula for figuring out your niche’s profitability is based on the Pareto principle, named after Italian economist Vilfredo Pareto. He observed in 1906 that 80% of the land in Italy was owned by 20% of the population. 

So, with no other basis to go on, this is a time-proven - but slightly wobbly - basis to plan if your niche can be a success. (Let’s assume you already have some ideas for your niche.) 

What are the total number of local people in your niche?

Assume that only 20% of that number is yours to enroll.

So if your niche has 15,000 people in your local area, only 3,000 of them would ever take sessions with you. 1% of these (30 people) will be easy to enroll – a website, some well-placed flyers and networking will draw them out. 

This kicks off your cash flow. You’re in business!

The next 4% (120 people) are harder.

You will need to be outgoing to capture them. Blogging, encouraging referrals, turning up. Still possible. Together this 5% gives you essential survival, but it’s still a bit of a hamster wheel. Many teachers live in this space, maybe you.

A successful, sustainable teaching practice is created by capturing that final 15%.

This is your real work. Think of a reluctant lover: (s)he needs a lot of persuading, but feels charmed to be wooed. You will need all your marketing and selling tools to bring them on board…

-    USP
-    Brand
-    Websites
-    Clear CTA
-    sales pages
-    Social media 
-    Facebook Ads
-    landing pages/Optins

You may not know half of what all that is – welcome to the world of the 15% adventurers. At ATSuccess, that is what I help you understand and apply. Introduce you to a new, exciting universe where your chances of success increase exponentially!

Most AT teachers, in my reckoning, capture that first 5% and give up. For lack of knowledge, not spirit. Ignorance forces them back into their old job, or a different career. Or they are still in the hamster wheel, living hand to mouth, worrying about the future.

Instead take on that 15% where your successful career can thrive.

You need strong, conscious intent. AND SUPPORT.

https://atsuccess.com/foundations

Starts now while things are not so busy, and you can stay safely at home.