Last Chance
May 03, 2018Lulie Westfeldt wrote a book about her training time with Alexander in Ashley Place in London. She joined Marjorie Barstow on the first training, running from 1931 ~ 1933.
In 1964 she published her book "F. Mathias Alexander: The Man and His Work." It was a shocking book, full of revelations and disappointments about her time with FM. It was hardly flattering, and yet it came across with a ring of truth.
In 1967, Lulie was one of the founders of the American Centre for the Alexander Technique (ACAT). They have been training teachers in the USA longer than any other school.
And I heard they are closing. Is it true?
However, it is not an isolated phenomenon. David Moore, who has run the most successful teacher training program in Australia for over 20 years, is now down to 8 trainees. Even BodyChance has felt this change - and is taking measures to counteract it.
Is this a worldwide trend?
In fact, around the world, many training schools are closing. One well-known teacher of many decades tells me (s)he is on the edge of bankruptcy. Something is shifting in the world, in our Profession - and you want to get in front of this movement, not be a victim of it.
How do you get in front?
Well, here is a success story…
One of BodyChance's Graduates from ATSuccess - Peter Jacobson - now runs the largest Online Education School for the study of Alexander's discovery in the world - Total Vocal Freedom (TVF). He started out on the ATSuccess Pro program with me in 2014.
He struggled for a long time, but he kept applying the ATSuccess 12 Steps and one day it started to gain momentum. His mailing evolved from 150 people to over 5,000 worldwide. He began with a group of 5 singers, now has 94.
So why is this?
ACAT, running for more than 40 years, maybe closing; TVF - barely three years old - is flourishing.
What is the difference?
The difference is the use of new communication technologies - such as online learning. Teaching online requires new teaching technologies - alternative methods of communicating Alexander's discovery that is new to the Alexander community.
Teachers who succeed today recognise that you cannot separate marketing from teaching. Hence we call it:
Markeaching. Teaching + Marketing = Markeaching.
Instead of trying to sell "Alexander Technique" - you promote solutions to individual problems. And you take an interest in a certain group of people. You become a pioneer in an industry or Profession.
This is the BodyChance and ATSuccess Way.
That's why BodyChance has more trainees than the sum of the next two largest schools - 136 trainees.
Alexander's discovery is still safe within Japan.
Which is why I am slowly turning away from ATSuccess and instead bringing my focus to the next chapter of my life - building a successful corporation in Japan whose mission is to bring Alexander's discovery into the lives of a great many ordinary people - all funded by wealthy businesses who see the benefit to their bottom line.
You can be part of that by joining me.
And this is the last time I am asking - your last chance to be at the start of it all.
If you have been thinking about joining my "Getting Alexander Work in Businesses" do so now…
I mean, RIGHT NOW.
https://bodychance.mykajabi.com/p/Getting_Work_in_Businesses
Get my blog delivered by email every day by signing up here:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sapien quam. Sed dapibus est id enim facilisis, at posuere turpis adipiscing. Quisque sit amet dui dui.
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.