The Mother of All Qosums for Alexander Technique Teachers

When I was little, I used to totally annoy my mother.

I would follow her around the house asking questions. It would never stop she told me. Question after question after question. Eventually, she tired out. She would look at me seriously and say:

"Jerry, no more questions. Ok?"

"Ok mum," I'd reply "No more quosums." (I was 5)

A short silence would ensue, broken by:

"Mummy - why no more quosums?"

***

I still ask questions. Lots of them. And the big one on my mind most of the time for the last decade has been this:

How can Alexander's discovery be communicated so that people want to use it?

As you know, I have had modest success in finding practical answers to this question. BodyChance is an Alexander training school in Japan with 128 trainees and seven full-time teachers. Compared to other AT schools in the world, we are doing well in spreading the work.

But move the focus a little wider, and it's still a miserable picture. There are Yoga schools with thousands of people; the "Mindfulness" movement is taking over a lot of the space we once occupied; a "fad technique" rages every year, generating millions of dollars in consumer activity and interest.

And Alexander's discovery remains mostly in obscurity to Main Street.

Many practitioners talk in the same way we do - we don't stand out at all.

Unfortunately, very, very few people know what an Alexander Technique teacher is. People aren't looking for you.

Rossella Buono has just completed a course helping teachers sell Alexander Technique - to people who never heard of it: https://bodychance.mykajabi.com/offers/hqkbLFEm

Rossella's had great success doing that in Canterbury, UK. For anyone in a small town or village, it's a perfect way to get known. It can work in big cities too.

During my time with Rossella, I was going back into this world of "Alexander Technique" direct selling that I left a long time ago.

And I came to a clear conclusion, which has been brewing for a while.

The way forward for our Profession is not through consumers.

The way forward for our Profession is through corporations.

Tomorrow, I am going to start sharing with you a new direction I am planning for ATSuccess. It may interest you.

Stay tuned.

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