The One Thing Successful Teachers Do That Unsuccessful Teachers Donβt Do: 3rd Letter to BodyChance Students
Nov 07, 2012
This is the third in a series of letters I am sending to my BodyChance students on ProCourse in Japan: Alexander Technique Teacher Education. My letters are a wake up call to anyone seriously wanting to bring about some positive social influences in our sorry civilization…
Letters To BodyChance Students
SUBJECT: The One Thing Successful Teachers Do That Unsuccessful Teachers Don’t Do.
Dear Seito-san,
In my last letter, I broke the sad news that most of the world does not care about your precious Alexander Technique. They are not interested, full-stop. You can rant and rave against this, feel desperate people don’t get it, pray things will improve; or you can do something about it. Which is it going to be?
You know I am in the let’s-do-something–about-it camp, right?
Well, what you have to do goes against a powerful biological instinct. What you have to do is a conscious, deliberate act against habituated instinct. It’s a very “Alexander” thing to do, yet very few Alexander Technique teachers actually do it. However, the ones that do this are wildly successful – in fact, some of the busiest Alexander Technique teachers on the plant today are following the very advice I am about to give you.
Are you listening? Are you ready to REALLY get this? Here’s a small quiz that offers a clue: What do these four concepts have in common?
Eyesight, running, golfing & swimming.
What they have in common are four Alexander Technique teachers. These teachers DO NOT teach the Alexander Technique. They teach: how to use your eyes, how to run, how to play better golf and how to enjoy swimming again.
And guess what?
There is a market for all those things! Of course, as students are soon surprised to know, Alexander's discoveries are at the foundation of their lessons. That’s called the “switch” and it’s a critical marketing concept for Alexander Technique teachers - one most of them ignore to their peril, but I will cover that in a later letter…
So you are probably thinking that when you qualify you will be teaching other people Alexander Technique? Good luck with that. Not too many people have made a success of it. The odds are stacked against you.
However, how about you start thinking that when you qualify you are going to teach people how to… What?
Think about it, and look out for my next letter.
cheerfully
Jeremy
BodyChance Education Director
PS. The careful reader may notice I have not elucidated the biological instinct that prevents most Alexander Technique from doing the thing that would most benefit their career – hey, I am not spoon feeding you! If a reader can guess it and make a comment below, I will write about it.
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