W07.06 Case Studies: Annie Turner in Redruth, Conwell UK. Part Two

Yesterday, I wondered about Annie’s motivation to inject financial steroids into the muscles of her current career, but I assumed she is at least willing to consider that. So I began mapping out a strategy based on her current “Live Your Truth” Service Product, which will involve her in lots of challenging activities which can only further support revealing her true desire…

 

Annie Turner

 

 

Step 7 – Write Your Story

 

In Annie’s case, it’s write your book. So Annie - put that vociferous pen of yours to work and start expressing your whole self. You wrote that you have started to write a book – but do you have the residential in Cornwall as the obvious outcome for anyone who reads the book? That has to be the message it gets across. You need to know that before you start writing it.

 

 

Here’s another way I suggest you all can do this: launch an online blogging course. Annie’s “Live Your Truth” can be illuminated over a period of time by her blog, helping you to develop your Service Product. I am doing a similar thing now, and finding it a great discipline to write.

 

 

No-one has to come to start, but you do need to investigate ways you can market your blog online. It’s your new location – not Cornwall, but the world is full of the people you want to attract. One online resource you could tap for this is Dereck Halpin – who offers lots of valuable information about how to build a successful blog following.

 

 

Step 8 – Invent a Back-End Business

 

This really requires that you nail down your USP (Unique Sales Proposition). “Live Your Truth” is not really a USP. You liked “Back pain is a mental problem” so start working with that theme: physical pain is connected to psychology.

 

 

I am not sure what is out there – Wilhelm Reich was one of the first to lay claim this niche – so it may take a long time get to any clarity about this. That’s why I say just start blogging – find out what pops out. You have no idea how much information is stored in your unconscious. Once you start to write, it will all pour out. Then slowly, a pattern will begin emerging. Your USP will start appearing to you…

 

 

Step 9 – Undoing The Stories That Bind You

 

How many “I can not” are ringing in your ears now? I can’t imagine what it must be like. No wait! Yes, I can. So can Véronique Druesne, who has scripted a beautiful piece of writing for tomorrow’s guest blog which will speak to you deeply. She is undoing years of these “I can not” and is already realizing new successes in her small world of Cork. You two might make a great support team – there’s a lot you have in common.

 

 

Step 10 – Launch Your Marketing & Sales Funnel