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What's a 2/98 Plan?

May 29, 2018

Have you ever heard of the Pareto Principle?

It's an interesting law that seems to hold true in multiple situations. It's known by another name - the 80|20 Principle - and the name is based on the discovery by Pareto that 20% of the people owned 80% of the land of Italy. That was a long time ago now.

Now, as time marches on, this ratio grows extreme. Instead of 20/80, it's 2/98. Or worse.

A Credit Suisse report in 2017 analysed that the richest 1% owns 50% of the world's wealth. That's 140 Trillion dollars in the hands of 1% of the rich.

Why should it matter to you?

If you decide to join ATSuccess coaching for a month, you'll understand why.

One of the members had an opportunity to connect with a broad audience. However, there was a catch - no payment. It's an increasingly common thing today - everyone wants stuff for free. Doors will open if you offer to donate or give your services.

In the Yoga world, there is a strong movement of "Donation Only" classes. I don't recommend that route, and there is a way to leverage the free movement without going broke.

What's hard to figure out is how to move from the free model to the paying one. People expect a lot for free. They take, then leave.

However, there is a way to get some of them to stay.

As soon as you sign up, go the second video and listen to the story. You'll hear how you can apply the 2/98 principle to unleash the value that is always lurking within significant numbers of people.

Last opportunity today…

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